As the World Turns Fans Begin Kiss Campaign

Fans of As the World Turns - and, specifically, the gay couple of Luke and Noah - have begun a "Kiss Campaign." Its goal?

To coax CBS and Procter & Gamble Productions into giving these cuties another on-screen liplock (especially since some primo opportunities were conspicuously dodged in recent weeks).

"Soaps, like all businesses, live and die by consumer response to a product," campaign founder Jerome wrote at AfterElton.com. "And while email complaint letters certainly get noticed, it's the more-grandiose gestures that usually succeed in eliciting a response."

Therefore, Jerome is calling on Luke-Noah (Van Hansis and Jake Silbermann, respectively) supporters to flood CBS Daytime Programs SVP Barbara Bloom with Hershey's Kisses.

"The symbolism," Jerome notes, "is obvious."